Viscosoft announced today that it will be expanding its footprint in the retail mattress market by providing private label sourcing on items such as mattress covers, pillows, and mattress protectors, for other mattress manufacturers.
This move comes at a time when many US manufacturers have announced price increases.
“Having lived in China for over ten years and having a team of 20+ in Shanghai working directly with fabric & accessory partners at every level in the manufacturing process, our supply chain, especially for textiles is deep, secure, and extremely cost-effective,” said Gabe Dungan, Founder & CEO.
“By providing items like mattress covers, pillows, and mattress protectors to other mattress manufacturers, they will be able to either decrease prices to retailers or at least hold pricing. This will ultimately make its way to the consumer and help to keep the market from drying up for all of us”, he said.
If costs continue to rise the way they have been and demand continues to drop as it has been, much of the mattress industry will price itself right out of the market, and the only ones left standing will be a handful of “National or Leading Brands.”
Ultimately, the negative impact of this trend on competition will hurt everyone, including smaller manufacturers, retailers, and especially the consumer.
Abundance vs. Scarcity Mindset.
“Our motivation for moving forward with this initiative goes beyond the opportunity for direct financial gain,” said Harry Costantino, Director of Sales, it reflects an abundance mindset rather than one of scarcity.
“I learned the advantages of this mindset early in my career while working with some of the most successful retailers in our industry. Top Achievers understand that the more we work together to serve our customers best interest the better our chances of creating a never-ending flow of consumers predisposed to buying”, said Costantino.
It’s the same principle here.
Viscosoft will be showing their 2022 mattress, pillow, and mattress protector lines at their new showroom (C-1536) at the July Las Vegas Market.