Viscosoft to Debut New Showroom

CHARLOTTE, NC– Direct-to-consumer bedding brand Viscosoft is happy and excited to announce the opening of their new showroom (C-1536) at the Las Vegas Summer Market, July 24th – 28th.

“Buyers always have a tight schedule at market; unfortunately, this means it can be easy for them to miss out on some of the best opportunities market has to offer,” said Viscosoft’s owner Gabriel Dungan.

(C-1536) is right next to Purple and between them and Tempur-Pedic, making it very easy for buyers who have never met Viscosoft to fit us in for a quick visit.

“I think companies will be impressed by the quality of our lines and surprised, if not shocked, at how much some have been overpaying for comparable goods.” Said Dungan. 

The luxury bedding company, founded in 2007, will feature its six-mattress lineup, its newest line of pillows, mattress protectors, bed linens, and its best-selling line of mattress toppers.

The Viscosoft Edge is a 12.5-inch cooling memory foam mattress made with CertiPUR-US certified foams mattresses costing twice as much…retailing at $1,499 in queen size. The 12.5-inch Edge Hybrid is constructed with both memory foam and coils to offer superior edge support, stability, and cooling airflow technology at $1,499; The company’s React mattress is a 12-inch option for budget-conscious sleepers who are looking for full-body comfort for years to come starting at $599.95; The React hybrid mattress featuring a gel-injected memory foam designed to promote a temperature-neutral sleep environment and contouring support across your entire body, starting at $699.95. The company will also be displaying upcoming mattresses from their sister brand, Muse.

The company will showcase various interactive experiences for visitors, including a mattress topper “wall” exhibit, tables displaying different foam options to see, feel and interact with, and a display of fabrics, protectors, sheets, and other linens to sample. The space will feature a large seating area to make visitors comfortable throughout the experience. 

The brand’s Director of Training and Key Account Development, Harry Costantino, said that now that things are “finally getting back to normal,” he could not be more excited about the opportunities at the Summer Las Vegas market.

“Not only will retailers have the opportunity to stop by and see our line, but we’ve been aggressively recruiting representation in several territories. Independent reps are welcome to reach out anytime or just stop by and introduce themselves.”

 

For more information or to submit a resume, contact Harry Costantino at harry.costantino@viscosoft.com

Leave a comment