Finally, the mattress fit for a queen (city) is here! With the Muse making it’s national debut just a few weeks ago, we wanted to put together a holiday-themed pop-up event to celebrate the launch close to our headquarters in Charlotte, North Carolina—aka the Queen City. The event called Booze, Snooze & Eat Sweet Treats was hosted a few miles away at Gateway West, a luxury apartment complex in Uptown with a stellar skyline view.
As guests arrived, Christmas classics and festive holiday hits resounded from the speakers in the room to get everyone in the holiday spirit. The first stop for most party goers was the open bar manned by Assorted Table Wine Shoppe (’tis the season, right?). As guests sipped oaky glasses of chardonnay and fruity cups of merlot, we were on hand to talk sleep.
With the Muse mattress and Cold Wire pillows taking center stage, it was oh so tempting to climb into bed—vino and all. As guests kicked off their shoes and got comfy, they were invited to grab a few props and post their sleep selfie to Facebook, Instagram or Twitter to be entered into win a new Muse. The lucky winner? Brittany V. After taking our Sleep Personality Quiz, Brittany opted to take home a medium comfort level, queen-sized Muse.
But Brittany wasn’t the only winner in attendance. Everyone who came to celebrate with us, whether they were naughty or nice, received a stocking filled with candy and other giveaways like a Muse gift box or a Cold Wire pillow. And if the candy wasn’t enough to satisfy their sweet tooth, decorating a freshly baked sugar cookie definitely did the trick.
After everyone had boozed, snoozed, and devoured their fair share of sweets, we loaded up our sleigh (bed) and hit the hay wishing a Happy Christmahanakwanzika to all, and to all a good night.
Want the scoop on our next pop-up event?